When I joined In-Situ, the company was undergoing a significant brand transformation, highlighting the need for a cohesive and modernized visual identity. At the time, the brand lacked structure and consistency in its visuals.

My role was to refine and align the company’s visual identity with its new, technology-driven direction. I introduced a sleek and accessible color palette while developing comprehensive visual identity guidelines to ensure consistency across all touchpoints. The updated identity was presented to the VP of Marketing and Marketing Director and received full approval.

This redefined identity has streamlined the brand’s visual presence, resolving inconsistencies and creating a scalable design system. The result is a polished, professional, and cohesive look that elevates the company’s aesthetic across all customer-facing materials.