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5-2 Ministries Visual Identity

Project Type

Brand Identity

Role

Lead Designer

When I partnered with Luke Worden and 5-2 Ministries, the goal was to create a brand that authentically reflected the mission and heart of the organization—grounded in faith, hope, and transformation. Through our initial meetings, we focused on crafting a visual identity that conveyed the ministry's deep connection to God, its commitment to service, and its message of spiritual renewal.

The ministry’s mission to empower individuals through faith inspired a design rooted in meaningful symbolism. Imagery of prayer, nature, and scripture was carefully chosen to emphasize devotion, joy, and the beauty of God’s creation. The color palette added further depth, incorporating gold to signify the royalty of Christ and blue to represent the Water of Life as described in the Bible. A strong, versatile typeface was also introduced to unify the brand across various platforms.

The final design achieved a harmonious blend of warmth and reverence, with visuals that radiated positivity, hope, and a tangible sense of God’s presence. It highlighted both the transformative power of faith and the beauty of creation, aligning perfectly with the ministry’s values.

Luke and the 5-2 Ministries team were thrilled with the outcome. The branding not only captured the essence of their mission but also established a solid and meaningful visual identity, resonating with those seeking spiritual renewal and the joy of Christ’s love.

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